Course Content
1. Digital Marketing
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1.1 Introduction to Web
1.2 Introduction to Digital Marketing
1.3 WordPress with HTML/CSS Basics
1.4 Inbound Marketing
1.5 SEO (Search Engine Optimization)
1.6 Universal SEO (Blended Search Engine Optimization)
1.7 On-Page SEO
1.8 Off-Page SEO
1.9 Search Console (Google Webmaster Tools)
1.10 Content Development & Marketing
1.11 Social Media Marketing
1.12 Google Adwords (Pay Per Click)
1.13 Email Marketing
1.14 Affiliate & Adsense
1.15 Google Analytics
Digital Marketing
About Lesson
  • Basics of Web
  • How websites work (Insights to servers, Domain, Hosting)
  • Types of website (Static, Dynamic, CMS etc.) More focus on HTML & WordPress sites
  • How websites are made/ Technologies used to make websites
  • Basic HTML overview (Html tags, anchor tags, alt tags)
  • W3C validation
  • Sitemaps(HTML & XML)
  • HTTP response codes
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