Digital Marketing is the promotion/marketing of products/services of a Brand/Company via one or more online marketing channels including blogging, content marketing, search engine optimization (SEO), PPC Google Adwords, affiliate marketing, email marketing, social media marketing, video marketing, online reputation management and customer service.
Developing a successful web/digital marketing plan is both an art and science, involving in-depth knowledge of digital/web/inbound marketing along with ideas around; What’s in the plan? How to plan? How to utilize right resources? How collaborate marketing skills? Effectively communicating the plan and then, execute it.
What Will You Learn?
- Build an Effective Digital Marketing Strategy
- Drive Traffic Through Blogging and Content Marketing
- Drive Organic Traffic Through SEO
- Engage Audiences with Social Media Marketing
- Run Paid Advertising Campaigns with Google Adwords and Facebook, Twitter, Linked In, Youtube, Outbrain etc
- Generate More Quality Traffic with Influencer Marketing
- Generate Income with Affiliate Marketing
- Analyze Key Data with Google Analytics and Develop Actionable Insights.